Meet Ferrari Luce: Has the brand lost its spark?

Ferrari has officially revealed the all-new Ferrari Luce — the brand’s first ever fully electric production car — and the internet is already losing its mind over it. No wonder… a Ferrari without an internal combustion engine. It doesn’t sound right, but does it work?

Ferrari’s First EV Looks Nothing Like A Typical Ferrari

The Luce is a radical departure from what most people expect a Ferrari to be.

Instead of a traditional two-seat supercar, Ferrari has decided on a five-seat grand tourer that sits somewhere between a shooting brake, a crossover and a luxury GT. Some angles even make it look closer to a concept car than something ready for production.

And honestly? That’s probably intentional.

The Ferrari Luce Design Is Already Dividing Opinion

Unsurprisingly, not everyone loves it.

The reveal has sent the internet into meltdown with some fans praising Ferrari for trying something genuinely different, while others have compared the Luce to everything from a Nissan Leaf to a Kia crossover. Actually, first glance, I thought it was a Toyota Prius.

Interestingly, Ferrari worked with former Apple design chief Sir Jony Ive and his LoveFrom design team on the interior and overall experience, which explains why the car feels far more tech-focused than anything Maranello has produced before.

That said, controversial Ferrari designs are nothing new. Cars like the Ferrari Purosangue and even older models like the FF were heavily criticised initially too.

The bigger question is whether Ferrari buyers will accept a fully electric car at all.

Over 1,000HP And 0-62mph In 2.5 Seconds

Underneath the dramatic bodywork is an equally dramatic powertrain.

The Ferrari Luce uses a quad-motor electric setup producing around 1,035 bhp, making it one of the most powerful road cars Ferrari has ever built.

Ferrari Luce performance specs

Despite weighing close to 5,000lbs, Ferrari says the Luce still delivers the kind of response and engagement buyers expect from the brand.

Ferrari Knows The Sound Matters

One of the biggest questions surrounding any electric Ferrari was always going to be this:

How do you replace the emotion of a V8 or V12?

Ferrari’s answer is… you don’t entirely.

Instead, the Luce reportedly uses a specially engineered sound system and simulated drivetrain feedback designed to recreate some of the sensation of a combustion Ferrari. Whether that works in the real world remains to be seen, but at least Ferrari understands exactly what sceptics are worried about and are trying to solve it.

Ferrari May Have Accidentally Created Its Own Category

What’s particularly interesting about the Luce is that it currently doesn’t have a truly direct rival.

According to reports, Lamborghini has delayed or reconsidered its Lanzador EV plans, leaving Ferrari without a natural Italian competitor in this space.

Yes, cars like the Porsche Taycan Turbo S exist, but the Luce appears to be aiming much further upmarket in both price and exclusivity.

Speaking of price…

How Much Will The Ferrari Luce Cost?

Price hasn’t been confirmed yet, but the Ferrari Luce is expected to start in the region of £430,000-£470,000 in the UK before options. As with all Ferrari’s, most will inevitably leave the factory costing substantially more.

Deliveries are expected to begin in late 2026.

Why The Ferrari Luce Matters

Whether you love it or hate it, the Luce is important.

This is Ferrari officially admitting that high-performance EVs are no longer a side project or an experiment. They’re now part of the brand’s future.

And unlike some manufacturers that are quietly backing away from EV plans, Ferrari has gone all in with something bold, strange and impossible to ignore.

The Ferrari Luce might not sound like a traditional Ferrari. But it could end up becoming one of the most significant cars the company has ever made. I’ll open the comments section below…